Aurora Products buys Finlay building in Orange
Friday, September 30, 2011
Stratford-based Aurora Products has purchased a 100,000-square-foot industrial building at 205 Edison Road in Orange.

The Orange property will offer Aurora Products additional space needed to accommodate their continued growth in the Organic Health Food market. Headquartered in Stratford, this will be the fourth expansion for Aurora Products since its establishment in 1998.

Vacant since 2009, the building will undergo a full renovation. Aurora will occupy the majority of the building, but has retained Angel Commercial to market 18,000 square feet of warehouse office space for lease.

Angel Commercial was appointed by the United States Bankruptcy Court to handle disposition of the former Finlay Fine Jewelry building. Jon Angel, president, and along with Brett A. Sherman, CCIM, senior vice president of Angel Commercial, represented the owner in the sale. Scott Gerard Esquire, Murtha Cullina LLP, was the corporate counsel representing the purchaser.

Aurora Products, Inc. packages All Natural and Organic dried fruits, nuts, granolas, and trail mixes and sells primarily to grocery stores in the Northeastern United States, but has broadened to as far as Texas and Florida. Locally, products can be found at Stop & Shop, Whole Foods, A&P and Shop Rite.

“Aurora’s growth in the market has been tremendous”, said Angel, who has represented the buyer in all four of its real estate expansions. “In spite of the challenging economic landscape, Aurora has continued to grow at a consistent pace. This site was ideal for their need to increase manufacturing and distribution space while still staying in close proximity to their 84,000-square-foot facility on Long Beach Boulevard Stratford, which will continue to be utilized.”

Founded by Stephanie Blackwell, Aurora Products remains a woman-owned company. Her children have joined her, making it a family owned and operated company.

“The Town of Orange, through the leadership of First Selectman James Zeoli, worked long and hard to support the relocation of Aurora Products to our community,” said Paul J. Grimmer, executive director of the Orange Economic Development Corporation. “The town’s ability to support a manufacturer of this size, coupled with superior access to Interstate – 95 were leading factors in our ability to secure the attraction of such a prominent company.”